But if you look at the smaller print in the ad they are also suggesting that the GPS tracker should be used to track your wife's whereabouts. Track the wife?!! What the?!! Why not track the husband?
While I'm no expert in marketing I would imagine the advertisement would be more effective if they appealed to the female sex advertising the device as a "GPS to track your husband's whereabouts". Afterall females are the the biggest spenders right?
2 comments:
I was told a few years ago that such services were marketed in Korea targeting wives who wants to track their husband's whereabouts... I agree that this company needs to change their marketing strategy.
I would love to get one for hubbs. Since his birthday is just around the corner maybe I should surprise him with one..ha ha.
Maybe we should also get one for our sisterhood bro since he's jet setting now with his new job.
Post a Comment